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Large increase in soft drink consumption by chance, through intensive marketing efforts by soft drink companies do not have happened. Coca-Cola, for example, the goal in itself, the consumption of their products in the United States at least 25 percent per year is set. Adult market is stable, so that soft drink consumption increases target.Huge children through intensive marketing efforts by soft drink companies are not being by chance. Coca-Cola, for example, the goal in itself, the consumption of their products in the United States at least 25 percent per year is set.
Adult market is stable, so that children do target.Soft beverage manufacturers spend billions on advertising. Many of these marketing efforts, games, toys, comics, movies, videos, gifts and amusement parks, and contests, sweepstakes games, television, radio, magazines and through the Internet and directed by clubs. Children through their efforts have paid off.For example, it was reported that Coca-Cola Boys & Girls Club of America's $ 60 million, especially in brand features over 2,000 paid. Fast food companies now place a TV channel on the network programming classes every day, nearly eight million middle school and high school students were shown the ad to sell soft drinks.
While our children constantly advertising for alcoholic beverages are subject to risks accumulated evidence. Land mines, such as alcoholic beverages, the consumption is fraught with danger. Professionals and advocates a healthy lifestyle as we recognize that only one or two drinks per day use is undoubtedly a large number of diseases. Health risk than normal weight of sugar in the blood, diabetes and other diseases, tooth decay, osteoporosis and bone fractures, nutritional deficiencies, heart disease, food addiction and eating disorders, neurotransmitter dysfunction of chemical sweeteners, excessive caffeine neurological and adrenal disorders.
Dangers of drink company in the news recently with other problems. Senator Christopher Dodd and Rep. George Miller, use and monitoring in order to have ordered a study on school vending machines. In the U.S. state of Maryland law, in turn, school vending machines during the school day.four studies on soft drink consumption in George Town Center through funding. As expected, these studies found that there is nothing wrong with breakfast. In fact, the researchers said that a positive relationship between soft drink consumption and exercise were found.School administrators and some parents demand more healthy food policy in the face of shrinking school budgets caught are in the need for more resources.